"Galaxy S23" will be available on Feb. 17 ; "Galaxy S23 Ultra"($1,200), "Galaxy S23 plus"($1000) and "Galaxy S23" ($800)

'Samsung Electronics' announced the official launch of its "Galaxy S23" series in 55 countries Friday, touting record-breaking preorders in South Korea.

Starting sales in 55 countries, which include United States, Britain, Dubai and Australia, the tech giant will ultimately launch the new flagship models in 130 countries, the company said.

In South Korea, the "Galaxy S23"series garnered 1.09 million preorders in seven days. The highest-end model in the lineup, “Galaxy S23 Ultra" was the most popular in the preorders, chosen by 60 percent of the customers, the company said.

The "Galaxy S23" series is equipped with “industry-leading” innovations, with the camera featuring 200 megapixel 'Adaptive Pixel sensors' and an embedded stylus to offer premium phone experience for users, the smartphone maker said.

The "Galaxy S23" series also implements the world’s fastest mobile graphics 'Snapdragon 8' Gen 2 Mobile Platform to offer epic cameras to give users more freedom to explore their creativity, the company said.

The new flagship models also use more components made of recycled materials than any other Samsung Galaxy smartphones.

To celebrate the launch of its latest smartphone series, 'Samsung' said it is introducing an eye-catching 3D billboard campaign to highlight the design, which is inspired by the planet. The billboard campaign will first kick off in Seoul, and move to other cities around the world, the company said.