Change the refrigerator color with touch in LG ThinkQ app...

Door color· Continuous upgrades to sound sources, etc.

LG Electronics is introducing a new refrigerator that can change the refrigerator color with just a touch and upgrade the atmosphere. In the form of further evolution of the existing space appliances, it is a form of putting forward a "customized experience" to give strength to the market.

LG Electronics announced that it will unveil for the first time the new refrigerator 'LG Dios Objects Collection Mood-Up' with innovative mood-up function at 'IFA 2022', Europe's largest consumer electronics exhibition in Berlin, Germany. LG Electronics plans to launch a new product domestically during the month and expand it to overseas markets from next year.

The LG Dios Objects Collection Mood-Up is a UP-based appliance that allows you to add new features as an upgrade even after purchase. LG Electronics will continue to upgrade new door colors and sound sources, as well as showcase collaboration themes with various artists and vendors.

It is characterized by the fact that customers can easily change colors and change moods at any time, depending on their mood, taste and situation. This reflects the growing interest in interiors and the growing demand for 'space appliances'. 

LG Electronics has implemented a mood-up function on the surface of the refrigerator door with a new technology that applies LED light sources and light guide plates that evenly diffuse light drawn from the light source. Through the LG  ThinkQ app, customers can apply any combination of 22 refrigerator up door and  19 down door colors, including object collection colors. For a top-refrigerated refrigerator with 4 color-changing doors, more than 170,000 color combinations are possible.

LG Electronics provides themed options such as season, space, and healing in the LG ThinkQ app so that customers can easily enjoy the mood-up function without worrying about color combinations. Seasonal theme features each season such as spring, summer, autumn and winter. Space theme captures the sensibilities of world-famous cities such as Paris, Santorini,  Waikiki and so on. The healing theme captures the colors and sounds that express dawn, sunset, rain, etc.

Among the new products, the top-refrigerated and unrefrigerated refrigerator is also equipped with a Bluetooth speaker.  Customers can enjoy a music collection of 69 music sources via a Bluetooth speaker.  The music collection consists of music from tea times, birthday parties, kids, lounges and other contextual sources.

The new Bluetooth speaker can also be connected to smart devices such as smartphones and tablets. After connecting, you can use the music streaming platform used by customers to play a variety of music.

Ryu Jae-chul, vice president of LG Electronics H&A Business Unit, emphasized that "LG Dios Objects Collection Mood Up is a product that was born after a thorough and intense consideration from the customer's point of view" and emphasized that "through new products, which are the pinnacle of space appliances and business appliances, we will provide a different level of customer experience to upgrade the atmosphere."