'Lego' - "BTS Dynamite"
'Lego' block set featuring K-pop boy group 'BTS', which will go on sale March 1. It will also be available at the 'BTS' pop-up stores, 'Lego' announced.
The set, featuring the seven members of 'BTS' and the places shown in the music video of their hit song "Dynamite", will be available at Lego's online and offline stores. Fans of 'BTS' can also purchase the toy at specially 'BTS' pop-up stores. The set will cost $100.
"The new set embodies the band and
includes donut shop, ice cream truck and record store. Each building is fully
detachable from the set", Lego company said.
The “BTS-Dynamite" set was designed
by Lego fans. "This Lego set was idea of Lego fans, 'Josh'(20) from
Indiana, and 'Jacob'(21) from New York. Combining their love of 'BTS' and their
passion for Lego set", according to the company.
The new Lego set will prove K-pop's powerful influence and also marketability.