Virtual human K-pop idol 'Zaein of Eternity' was invited to the Content Marketing Summit 2022 (CMS) at Intercontinental Coex Seoul on August 23 and 24 for two days to stand as the live MC. It was the first time in Virtual Human that Zaein would make her live MC debut.

On this day, Zaein exchanged greetings with DMK Global Representative Park Se-chung, who was the general manager of the CMS 2022 event, and introduced the speakers, which made her role as an MC stand out.

Zaein, who became the MC of CMS 2022, is a member of the Virtual Human K-pop Idol Iterity, a virtual human born as Deep Real AI from virtual human production company ‘Pulse9’. Jane made her debut as an actress in the web drama "Hello Hashare" last March and is working on an idol with the 3rd single "Paradise" by Eternity in April.

In particular, Zaein is attracting attention as a "live virtual human." He appeared as a live guest on Arirang Radio's 'Super K-pop' in July and YTN's 'Newsrider' last August, communicating with fans beyond the limits of virtual human, which was difficult to communicate or see in real time.

Itanity Zaein's live appearance was realized in Pulse Nine's Deep Real Live. Deep Real Live is a technology that synthesizes the faces of virtual humans in real time, created by a Generative Adversarial Networks (GAN) algorithm that has trained hundreds of thousands of facial data with artificial intelligence. The face of the learned virtual person is converted into a real-time face swap at 30 frames per second, and the seamless signal processing is converted from the broadcast set to the international broadcast standard on the fly. The upper body close-up cut, zoom-in zoom-out, and other colorful camera productions also show unwavering quality.

Park Ji-eun, president of Pulse Nine, the virtual human production company that is showcasing Itanity, said, "At CMS 2022, I first made an MC offer to a well-known virtual influencer in Korea, but it was rejected because it didn't go live, and eventually Jane returned to the MC position."

The Iternity, where ‘Zaein’ is active, is the world's first K-pop virtual human idol, and has attracted a lot of attention through various media outlets not only at home but also abroad, and has been hailed as the "new medium of K-pop." Iternity is also called the most active K-pop virtual idol, surpassing 1.8 million cumulative views of YouTube content.

Iternity is a girl group of 11 virtual humans who act as a unit. It made its official debut with ‘I'm real’ in March last year and ‘No filter’ in August of last year. Recently, he released his 3rd single "Paradise" at the end of April, garnering 440 million music video views on the Pulse Nine YouTube channel. Later this year, the company plans to reboot into a full body of 11 Itaniti and plan a new activity.

CMS 2022, meanwhile, is a marketing knowledge conference that showcases new ways of marketing and the incredible power of creative, worldview, metaverse, social commerce, technology, and K-content in the industry trend for content that dominates modern marketing.